Social Media Tactics: Part 1

By Katie Sewell, TAG and Mary Hester, LAN Systems

By now you have heard that Social Media is a revolution. A big change is coming in the way businesses market and communicate their message. To understand Social Media you have to spend time studying the concept, method and strategy. Don’t worry if it seems complicated and time consuming at first. We have a few proven strategies that we personally use to give your social media campaign a boost. We’ll start with Twitter and Facebook.

Twitter – Twitter is a social networking site which enables news sharing and connectivity among people and businesses through short updates. It’s hard for some to understand the Twitter sensation. Why would anyone tweet their lunch menu or location? There is a great deal of self-indulgence on Twitter and you should always be conscious of your personal safety. Try these few tips to propel you to the top.

1) Be interactive – reply to and retweet items of interest. Post articles about you and your company. Give information of interest to your community. Minimize the sales pitch.

2) Use and create hash tags for topics and events. TAG promoted the 2011 Technology Summit with #GTS2011 on Twitter. You can use the hash tag term to search and it may “trend” on Twitter which is similar to going viral on YouTube.

3) Keep it real and meaningful – don’t tweet just for the sake of tweeting. Automated tweets and pre-canned quotes and messages are obvious. Twitter is a conversation that you have in your own voice. The voice can be business or personal, but be genuine.

Facebook – If you are going to use Facebook for business, be sure to keep it separate from your personal account. Being on the Internet is like being in a magnified fishbowl where every imprudent act is available to all and kept forever. Even with the risks, Facebook can be a fabulous business tool if used wisely.

1) Create a company Facebook page where you can write about your company values, events and people. Post tasteful pictures and items of interest.

2) Invite Facebook users to “like” your page. Remember, it’s about quality here, not quantity. While it’s important to have a high number of “likes” on your company’s page, it’s more important to keep the content fresh and updated.

3) An important goal to have for your organization’s social media sites, especially Facebook, is to encourage interactive behavior from your users. A good way of accomplishing this is to have contests where a prize is given. When you want feedback and user interactivity, offer a reward or prize that makes it worthwhile for the user to participate. LAN Systems is having a contest for a copy of Microsoft Office Pro 2010 for liking its Facebook page. We’ll let everyone know how it turns out on our page.

4) Share links and Tag others in your posts and status updates. This creates exposure from both sides. Be polite and considerate when sharing.

5) Like and or comment on photos, articles and posts. Depending upon your online persona, you may want to avoid controversial topics. In any case, always review your posts before submitting for content, spelling and grammar. A typo isn’t the end of the world, but it can be embarrassing.

Once you create your Twitter and Facebook page, it’s important to check on a regular basis. Your company needs to appear to be responsive to the users. Answer messages and keep the conversation going!

Next time, tips for LinkedIn and Blogging. Until then, please send us a comment or leave a message.

How to Protect Your Computer Against Malware

Each year the damages from computer malware cost US businesses billions of dollars. These costs are not only in lost productivity, but permanent loss of critical business data. Arguably, most if not all infections are preventable with the proper understanding, training and protection. Don't be the next victim, take the steps now to ensure protection and recovery if the worst should happen.

First, let's understand computer malware. Often the term virus is used to describe all malware. Technically speaking, there are viruses, rootkits, Trojan horses, worms and spyware. The attack method may differ but they are all malicious.

A virus is a program that runs itself and replicates itself. It can affect files or the boot sector and can delete all your data. The "Melissa" and "I Love You" viruses gained global attention.

A rootkit or Trojan horse allows access to your system without your knowledge. Often they look like a useful piece of software but in fact they are back or trap doors.

A computer worm is a self-replicating computer program. It uses a network to send copies of itself to other nodes. Once on the system, worms do not need to attach to another program and can run themselves. Worms cause a denial of service attack making the network unusable. In general, worms target the network and viruses attack files.

Spyware is computer software that is installed on a personal computer to intercept or take control of the PC. Spyware can hijack a computer and cause serious problems by gathering and transmitting personal data, loading undesirable software or redirecting browsers to malicious sites.

Protecting yourself -

1. Have a good backup, just in case you need to restore
2. Use a firewall
3. Keep your system updated with the latest security patches
4. Install and update anti-virus and anti-spyware software (see below for choices)
5. Do not open email from anonymous, unknown or suspicious sources
6. Do not download files or software from anonymous, unknown or suspicious sources
7. Do not navigate to suspicious or promiscuous websites
8. Regularly scan your system for malware (see below for choices)
9. Be sure that you have a good backup so that you can restore your full system if needed
10. If you think you have been attacked, act quickly to isolate the infected computer and remove the malware.

You can purchase anti-virus and malware protection or there are many free versions for home users. For anti-virus, AVG, Avast and others have free versions. For corporate anti-virus, we use Symantec Endpoint. For malware, we like Malwarebytes (personal or corporate edition) and Advanced System Care. With so many choices if you like one better, use it. The important point is that you have to have malware/virus protection.

Use a three prong approach to keep your system safe: educate, protect, monitor. Try to understand the types of threats to your computer. The more educated and informed, the better you can protect your system. Monitor for threats and scan your system often. If it looks suspicious, don't open the email, go to the site or download the file or software.

Please be watchful of the sites you visit, the software you download and the email you open as the threats to your system change daily.

For more technical notes and information go to: www.lansystems.com/technotes.html.

Get In Touch With Your Creative Side Using Microsoft Office

Not that long ago, the only way to get high-quality, professional materials was through a graphic designer. Printing was a complicated, expensive process that was left to the print shops. Each project required assembling pictures, graphics and content that was camera-ready.

Today, we have access to everything needed to make agency-quality marketing materials with full-color and amazing graphics. Brochures, mailers and newsletters can be printed on-demand or in the perfect quantity to reducing waste and keep the offering fresh. To save more and reach the online audience, electronic files are brilliant and easy to distribute. If you have an idea, a good eye and the right tools, you can make magic.

Microsoft Office offers the right tools with its Office 2010 Suite of Applications. Word, PowerPoint, Excel and Publisher provide improved and enhanced features for creating and publishing. Many of the features are cross-platform so you can learn a skill in one application and use it in another. There are a host of classes for beginner, intermediate and advanced users that can be taken in a classroom environment or online depending on your best learning method. Microsoft, Hewlett-Packard and others offer free, online classes that are perfect for the self-learner.

Word is the standard for creating and formatting documents of all types from simple letters to documents with a table of contents, index and glossary. It makes the task of creating and editing documents easy. Tools like spell check and thesaurus make us look smart and polished. New and improved photo-editing tools let you transform pictures right in Word 2010 – no extra software needed. Change color saturation, temperature, brightness, and contrast to turn a simple Word document into a work of art. Turn text into visual effects with enhanced text effects and SmartArt graphics. Change basic bullet-points into compelling visuals and add text effects like shadow, glow, reflection, and 3-D in just a few clicks. With co-authoring, you can edit at the same time as others, even if you're working from different locations, and keep versions in sync with version control. This is a great way to eliminate typos (ever used a there for their or your for you’re?) by having others review your work for content and correctness.

PowerPoint is not just for presentations, it also makes a great coordinating tri-fold or handout. Use the same theme for marketing materials that you can leave with the prospect to reinforce your message and offering. Creating your presentation in PowerPoint allows you to gather all your thoughts and ideas in one tool. You have many slide choices and can move, cut, paste and organize to create a coherent flow of information without leaving the program. Adding graphics, diagrams, video and sound is easier than ever.

Excel graphs, charts and sparklines explain trends and comparisons with strong visuals. Whenever numbers are involved, visuals are powerful tools to simplify the message and give at-a-glance significance. Use sparklines to graphically display data in a single cell. You can display data in line, column or win/loss format to highlight trends.

Publisher helps you create eye-catching brochures, newsletters, postcards, greeting cards and email messages. With the built-in and online templates, you can find a style for any publication. The prebuilt building blocks give an assortment of page parts like sidebars, stories and columns for creating professional newsletters and case studies. Add calendars, borders and advertisement blocks for community or school newsletters. Stunning graphics and images are easily added and use OpenType typography for expert typesetting effects.

Get your creative juices flowing! Experiment with different looks and practice with different styles. Start with a concept and use Microsoft Office 2010 to create brilliant, flawless materials for your home, school or business.

For more technical notes and information go to: www.lansystems.com/technotes.html

Clouds in an Azure Sky

Clouds are made of increased bandwidth and storage blended with the advances in virtualization and remote access. Today’s technology allows us to compute anywhere, anytime. The sky is clear blue for cloud computing, but it hasn’t always been that way.


Cloud computing grew out of the centralized or mainframe model. For those who remember mainframes, it was the only way to compute. We had remote access, but it was cumbersome, slow and expensive. Programmers got in the habit of coding all night long when rates were the cheapest. Then those long, sleepless nights were replaced by distributed computing, a computer for everyone, but somehow programmers still program all night.

The distributed computing model was embraced rapidly. With amazing graphics and Internet availability, the computer became a household appliance. But distributed computing had its drawbacks, it was hard to interface disparate systems and collaborate in real-time. Recently, 100% availability and remote connections at LAN speeds have resurrected the centralized computing model with a new name. You could say that computing has come full circle back to a centralized computing model that we call Cloud Computing. It is provocative, exciting and revolutionary.

New technology holds a dilemma as most computer users don’t really care about the technology; they just want it to work easily and reliability. And business owners are only slightly interested in the merits of a distributed or centralized computer model. They want computer systems that are economical, productive and work without needing a staff of IT gurus.

The cloud or hosted computer solution (called ASP, SaaS, Cloud Services) has been around for years, but has enjoyed only limited success. Most of the early adopters had sophisticated IT experience and the trained staff to develop and manage cloud solutions. Today, even popular hosted applications have reduced features online or make it difficult to migrate out of the cloud. Microsoft has addressed these issues with Azure. It is powerful enough to host your world-class enterprise datacenter with the reliability, efficiency and agility you demand, yet provides simple, scalable, portable services.

Microsoft Azure supports three roles: Web role, Worker role and a Virtual Machine (VM) role. Enhancements are planned for the Web and Worker roles that have been used by many companies for programming and development. The new VM role will provide a generic environment that can be used for test or production. It will also compete with Google and Amazon offerings. Learn more about Microsoft Azure and Cloud Power.

Azure SQL provides high-availability, fault tolerant relational database services in the cloud. You can serve local or cloud-based applications and only pay for what you use. Administration is simplified. You don’t have to install, setup, patch or manage software. Built on SQL Server you can leverage the same development and management tools used locally. Learn more with SQL Azure videos.

Azure has great appeal to programmers and developers as is evidenced in the keynote and sessions at PDC10, but for users the cloud is still a confusing concept. Perhaps the average user will never really understand or be awed by the technology that fuels cloud computing, but it will be widely used because of its economy and availability.

Cloud computing will enjoy widespread use until the next technology revolution replaces it with another better, faster and less expensive solution. Who knows what that might be, but it might look a little like distributed computing.

For more technical notes and information go to: www.lansystems.com/technotes.html

Updating your Microsoft Windows System

Protect your system by investing the time to update Windows. It is quick and easy. In order to prevent attacks, you have to keep your computer updated. Most infections are preventable and occur because of unpatched security holes. Don't let your system fall victim, spend a little quality-time with your computer today!

Check your update status - Go to Microsoft Update and choose the Express option. This works for 99% of the systems. It will evaluate your operating system status and recommend the necessary updates. Microsoft will identify the high-priority updates needed for your system. If you haven't updated your system recently, there may be several listed. Be sure to apply all the recommended critical updates. From this dashboard, you will be able to review your update history and get support. This is a good time to verify your backup or restore point.

Turn on automatic updates - If your computer is not set to receive notifications when new updates are available, turn the feature on. You will see a screen message to "Help protect your PC" on the right-hand side of the Welcome to Microsoft Updates screen and can turn on the Automatic Update feature by clicking the box Choose a time to install automatically or choose when you will manually install updates. Critical updates may require a reboot so choose a time that your computer will be on but will not interrupt your work. You can also complete these actions from Control Panel. Screen shots are Windows XP, Vista and Windows 7 look a bit different.

For LAN Systems support customers, these tasks and checks are done for you but it never hurts to double-check your settings. Updates are essential for your home system. Most attacks are against home systems because they are more often out-of-date.

For added protection, use Microsoft Security Essentials. Take a few minutes to update your system and if you have questions or need help, please feel free to contact us at 770 662-0312 or HelpDesk@lansystems.com.

Living on the Edge With Your Data Backup and Recovery Strategy?

One of the biggest risks you can take is not backing up your data. Sure, you may never experience a disk failure, but if you do it will be a disaster. Ask anyone who has suffered a data loss and they will tell you about the distress and panic when they realized that the data was gone forever. Data loss can devastate your operations and cripple your organization. But for a problem with such disastrous results, it has an easy fix.

Backing up data is relatively easy and economical on the front side and provides an easy recovery method in case of a disk loss or failure. Backup costs are a fraction of recovery costs and sometimes no amount of money or effort can recover data from a severely damaged disk.

Today’s technology provides many cost-effective ways to protect your data. For a business system, start with a strategy that uses the concept of redundancy to duplicate data, employs a serious backup method and includes disaster recovery. Your data backup strategy should be proportional to the value of your data. Don’t cut corners, be sure to include any data that is essential to your business or would be difficult to reconstruct.

So why doesn’t every business have a good backup plan that works? Either it’s too expensive or too complicated. Backup doesn’t have to be expensive, but it has to be executed and verified on a regular schedule. If you manage and verify your backup daily then you can choose less expensive technology.

Backup doesn’t have to be complicated, but automated solutions cost more. If you want a solution that takes most of the guess work out of backups and gives disaster recovery protection, they are available but will cost considerably more.

It is important to choose the technology and strategy that works for you. Always be diligent in performing and storing your backups. Below we discuss some of the most used concepts and technologies.

Disk Redundancy – Writing to two or more disks at the same time, provides data protection in case of a disk failure. A redundant array of inexpensive disks (RAID) will divide and replicate data so that a single or minority of disk failure does not cause data loss. RAID technology is mostly employed on servers and data storage devices. It can be hardware or software configured. Although RAID does give a level of protection against data loss, it does not replace backing up your data.

Primary Data Backup – The data storage or repository can be tape, disk-to-disk and/or virtual tape using an external drive (SAN, NAS or USB) used to store the backup. The backup scheme can be full, incremental, differential or continuous. Each scheme has individual requirements that may include software to create the storage archive.

Secondary Data Backup – This is usually an offsite disk-to-disk or online backup plan, but can be another method that gives a second copy of the repository. Online backup services are very affordable and keep a near real-time copy of files. A limitation of online backup is bandwidth. For large stores of data, the initial upload can take considerable time. Some services allow you to send a disk with the base files then only changes are uploaded.

Disaster Recovery – This allows you to build your system from the ground up. Often a disaster recovery plan includes an image (complete and exact copy of the disk(s) on your system) and a current backup. Images include the operating system, configuration, licenses, applications and data. Images are often called a “bare metal” restore because they allow you to overlay the image onto a new system without any prior installation of an operating system or software.

Protecting User Data – Users should save data to a shared network drive and be included in the backup. If there are files that are only on a laptop or desktop, they should be backed up individually. This can be done easily with an external drive or online file backup.

A common data backup and recovery configuration for a server:

1. Data Redundancy as RAID 10 – Mirrored and striped sets in a 2 disk array.
2. Primary Data Backup – Network Attached Storage (NAS) using Windows Server 2008 Backup.
3. Secondary Data Backup – Online backup service backing up all critical files.
4. Disaster Recovery – Full image stored offsite.

This is not an exhaustive list of available backup methods. Data backup has many parts, facets and options. For a good data backup strategy, start with an overview of your system and decide your level of involvement. From there, you can build a backup strategy and disaster recovery plan so that in the event of a data loss, you are protected.
 
If you have comments or need help formulating a plan, contact me at mary@lansystems.com.

For more technical notes and information go to: www.lansystems.com/technotes.html.

Top IT Trends for 2011

Compiling our list of the top technology trends for 2011 was enjoyable. We got to review our 2010 predictions and look ahead with optimism. Unfortunately, economic woes continued through 2010 delaying the expected IT expenditures and slowing growth. Again, the trends haven’t changed much year-over-year as technology is a quiet revolution. But don’t be disappointed, those same trends are driving new models that will revolutionize the way we do business. As technology advances, the numbers continue to drive IT investments. Businesses will implement common sense infrastructure improvements and avoid the glitz. The glitz will come from consumer electronics this year as mobile devices become better, cheaper and faster.

Cloud Computing – The Application Server Provider (ASP) and Software-as-a-Service (SaaS) model is Cloud Computing. More than ever, this is a technology in search of a moniker that will catch on and become a household name. We all cloud compute even if we don’t quite grasp the concept. From our social media sites to our online backup to our online applications, each monthly subscription is a testament that cloud computing solutions work. This way of computing through the Internet will continue to grow offering more and improved services at competitive prices.

Mobile Devices and Applications – SmartPhones are considered one of the hottest items for consumers. The use of mobile applications has gained such acceptance that an explosion of development, hoping to cash in on commercial success, will bring even more mobile apps to our handhelds. Context-aware computing which has been around for over a decade may see 2011 as its breakthrough year.

Business Analytics – The amount of electronic data is now over a zettabyte (that’s a one with twenty-one zeroes) and there is no end in sight. But data has a shelf life and it has to be processed before expiration to make sense of or profit from the analysis. With increased computing power, a terabyte of data can be processed, measured and interpreted in real time allowing for quick business decisions. Computer programs, algorithms and models will take advantage of the processing speed to give timely information. Business strategies and marketing tactics will be altered immediately to reflect patterns revealed by the numbers. Business acumen is essential as the numbers will continue to be governed by GIGO (Garbage In – Garbage Out).

Work from Anywhere – Fueled by the growth and availability of bandwidth and Cloud Computing, we will be able to conduct real business from anywhere. Files and documents will be migrated into the cloud so that workers will have anytime, anywhere access. Productivity tools will aid the worker while providing efficiency measures to the employer. Communications from just about anywhere will allow us to buy, sell and converse seamlessly. Tasks considered too complicated to be mobile will be done routinely on-the-go. Speech recognition will provide the necessary hands free environment.

Social Media – The transformation of the way we communicate, personally and professionally, will continue unabated. Social Media continues to be the darling of marketing. Certainly, the players will change as Fortuna spins her fickle wheel, but online social interaction is the future of human communications. We will find ways to make it more significant and efficient, but there will continue to be spam, scams and information overload, just like it was in the old way of communicating – remember junk mail! Demand for social media consulting will continue and the best opportunities are likely to be for small companies providing services to the Fortune 500.

Absent from the list is Green IT and Smart Grid Computing. Green IT certainly has its place but economics have taken precedent over stewardship. Smart Grid initiatives are quickly developing but the crystal ball is too cloudy to see if it will take root this year. We will continue to watch Smart Grid as it is a promising technology trend.

Disclaimer: Like horoscopes, our predictions for the Top IT Trends of 2011 are general in nature and for entertainment purposes only.

If you have your own trends, send to me at mary@lansystems.com.

For more technical notes and information go to: www.lansystems.com/technotes.html