Social Media Tactics: Part 1

By Katie Sewell, TAG and Mary Hester, LAN Systems

By now you have heard that Social Media is a revolution. A big change is coming in the way businesses market and communicate their message. To understand Social Media you have to spend time studying the concept, method and strategy. Don’t worry if it seems complicated and time consuming at first. We have a few proven strategies that we personally use to give your social media campaign a boost. We’ll start with Twitter and Facebook.

Twitter – Twitter is a social networking site which enables news sharing and connectivity among people and businesses through short updates. It’s hard for some to understand the Twitter sensation. Why would anyone tweet their lunch menu or location? There is a great deal of self-indulgence on Twitter and you should always be conscious of your personal safety. Try these few tips to propel you to the top.

1) Be interactive – reply to and retweet items of interest. Post articles about you and your company. Give information of interest to your community. Minimize the sales pitch.

2) Use and create hash tags for topics and events. TAG promoted the 2011 Technology Summit with #GTS2011 on Twitter. You can use the hash tag term to search and it may “trend” on Twitter which is similar to going viral on YouTube.

3) Keep it real and meaningful – don’t tweet just for the sake of tweeting. Automated tweets and pre-canned quotes and messages are obvious. Twitter is a conversation that you have in your own voice. The voice can be business or personal, but be genuine.

Facebook – If you are going to use Facebook for business, be sure to keep it separate from your personal account. Being on the Internet is like being in a magnified fishbowl where every imprudent act is available to all and kept forever. Even with the risks, Facebook can be a fabulous business tool if used wisely.

1) Create a company Facebook page where you can write about your company values, events and people. Post tasteful pictures and items of interest.

2) Invite Facebook users to “like” your page. Remember, it’s about quality here, not quantity. While it’s important to have a high number of “likes” on your company’s page, it’s more important to keep the content fresh and updated.

3) An important goal to have for your organization’s social media sites, especially Facebook, is to encourage interactive behavior from your users. A good way of accomplishing this is to have contests where a prize is given. When you want feedback and user interactivity, offer a reward or prize that makes it worthwhile for the user to participate. LAN Systems is having a contest for a copy of Microsoft Office Pro 2010 for liking its Facebook page. We’ll let everyone know how it turns out on our page.

4) Share links and Tag others in your posts and status updates. This creates exposure from both sides. Be polite and considerate when sharing.

5) Like and or comment on photos, articles and posts. Depending upon your online persona, you may want to avoid controversial topics. In any case, always review your posts before submitting for content, spelling and grammar. A typo isn’t the end of the world, but it can be embarrassing.

Once you create your Twitter and Facebook page, it’s important to check on a regular basis. Your company needs to appear to be responsive to the users. Answer messages and keep the conversation going!

Next time, tips for LinkedIn and Blogging. Until then, please send us a comment or leave a message.